About the Role
If you’re looking to be a part of a dynamic, highly analytical team and an opportunity get your hands dirty in projects surrounding user experience and growth analytics, look no further. As our Regional Consumer Engagement Manager, you'll take the wheel in hacking consumer growth for Gojek through managing the platform's Digital and Persona Campaigns. Along with identifying consumer needs and preferences, you'll map out consumer segmentations and craft experimentation programs that fit each segments’ requirements. Working closely with Regional CE Head and Business Analysts, you'll drive the innovation process in removing daily frictions for our consumers’ lives. The cherry on top: you’ll get to be a part of a team that works to deliver real social impact to our consumers, merchant partners, and driver partners through the products and services we provide every day.
About the Team
Our Regional Consumer Engagement team, a sub-pod of the Regional Growth team, is a small but mighty group of 7 based in East Java, Bali, and Nusa Teggara. Working alongside the Business Analytics, Sales, and Operations teams, we are in charge of analyzing the data we collect on our customer’s preferences and behaviors in order to better cater our products and services to their needs.
For instance, since 2020, we’ve noticed that our customer’s behavior patterns have shifted predominantly towards food transactions, most likely because they are now ordering for their families keeping safe from COVID-19 at home. Additionally, they’re willing to spend more on GoPulsa and GoTagihan for internet needs, but are still willing to make a trip to the mall for necessities. Therefore, our team rolled out a promotion (we call it a “mission”) where one food transaction on GoFood would give them a free GoPulsa coupon, and injected a promo code in POI malls, as well.
In the past, our team has worked on projects surrounding offline marketing, including POI branding, local events, and amplifying HQ campaigns. Currently, amidst the pandemic, we’re focusing a large part of our efforts on the digital marketing space, rolling out online campaigns, missions like the one explained above, various subscription offers, and more user treatments that generate demand.
Off hours, you’d probably find us battling it out in a video game, or engrossed in a Netflix drama. Working from home has been a strange time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We’re made up of yoga enthusiasts, food lovers, and movie fanatics. Once COVID subsides, we’re excited to travel freely through our city to try new food places again.