About the Role
As our GoClub Activation Lead, you'll play an integral role within the Brand Marketing and Loyalty Business team based in Jakarta, Indonesia. You'll focus predominantly on devising the most comprehensive and attractive loyalty program for the platform. Working closely with the Creative Labs, Social Media, Performance Marketing, CRM, and In-Apps Comms teams, you'll help increase brand awareness, grow our active user base, and monitor the go-to-market strategy for GoClub pre and post-launch. Your efforts will directly influence the long-term success of GoClub as a Gojek loyalty program, reinforce our brand image and key message to our active users, and heighten our user engagement rates.
About the Team
The Brand Marketing Team and Loyalty Business Team, along with the Customer Platforms team as our engineering counterpart, is responsible to build and ship Gojek's new Loyalty Program - GoClub - to the market from February 2021. Our goal is simple: we want GoClub to be the most comprehensive and attractive Loyalty Program there is - not just on paper, but in everyone's minds.
We provide the nourishment to sustain our business from a platform perspective, enhancing our brand's reputation while having a sustainable long-term impact. We understand that different user levels require different approaches, so we cater our programs based on this criteria. We also grow our consumer base through compelling propositions relevant to our users' needs. Our team is driven by our belief that many of the daily frictions we encounter can be remedied by technology, and we're working hard on exciting projects within this domain right now!
As a team, we’re concerned not only with the growth of the company, but each other’s personal growth and wellbeing, too. With WFH becoming more normalized, our team works to prioritize different ways to maintain a healthy work-life balance more than ever before. Home workouts and easy recipes are our current favorites. That said, we do fancy ourselves a good Netflix binge every now and then.