About the Role
If you’re looking to be a part of a dynamic, highly analytical team and an opportunity to dive deep into digital marketing projects, look no further. As our Digital Media Specialist for the International Marketing team, you’ll take the wheel in managing Gojek’s marketing campaigns across multiple platforms, including display, video, social and search. Working closely with the platform manager, you’ll oversee these campaigns’ timelines, monitor their impact and reception, and proactively devise improvements for future iterations. While based in Singapore, the campaigns you’ll work on will be rolled out for products across Thailand and Vietnam as well. Your efforts will directly contribute to heightening the public's knowledge and perception of our products and services, ultimately propelling Gojek to more corners of the globe.
About the Team
We may be biased, but the International Marketing team is one of the most exciting teams at Gojek. Based in Singapore, the gist of our role is to effectively introduce Gojek’s products and services to the public, and continuously grow our user base globally. We do so predominantly through digital media and performance marketing, which includes formulating and rolling out multi-platform campaigns and working together with local stakeholders in marketing plans and marketing strategies. We make sure our international market user base is kept up to date with and excited about our latest developments and offerings.
One of the biggest obstacles our team has had to overcome is digital cannibalisation. After many weeks of research, collaboration, and trial and error, we figured out that the best way to tackle this issue was to experiment with marketing attribution. Currently, our team has been busy working on a project surrounding IOS IDFA and ATT attribution changes, whose goal is to make sure that we’re planning and reporting marketing data accurately.
When we aren’t working, you’d probably find our team members baking up a storm in the kitchen or out for a run. Working from home has been a strange time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We’re made up of workout enthusiasts, cat lovers, and Marvel fanatics. Once COVID subsides, we’re excited to get together for our weekly dinner and drinks again.